The AGD Rebrand was a group effort to pull it off. My team, consisting of myself and six others, were given the task to conceptualize a new brand for the Advertising and Graphic Design Program at Catawba Valley Community College. We created a microsite, recruitment video, promotional items, poster, and social media posts to present our idea for the rebrand. We presented all our collateral to our professors, alumni, and school superiors.
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My role in our group was to create mockups for the promotional items, interview the alumni, film, and edit the recruitment video. My main task was to focus on the recruitment video. In the video, I interviewed first-year, second-year, and past students of the AGD program. This was to highlight the maturity of a designer throughout the program. Additional branding for the AGD Rebrand was developed in the form of a podcast. The Super Thursday Podcast was created to promote the Advertising + Graphic Design program and the students in the program. Within the podcast, I work on filming and editing the podcast footage.